Motivo Mobile Billboards
Sample Campaign Report
Mobile Billboard Impression Tracking - Illustrative Example
Report ID:
SMP-2026-001
Generated:
October 01, 2026
Campaign Overview
Campaign Name
Spring Brand Awareness Run
Market
Houston, TX
Campaign Dates
Mar 10 - Mar 14, 2026
Display Type
Digital LED Billboard Truck
Operating Hours
8:00 AM - 8:00 PM
Total Run Days
5 Days
Total Drive Hours
27.0 Hours
Tracking Method
Mobilytics Beacon Sensor
Estimated Campaign Metrics
Total Estimated Impressions
40,000
Avg. Daily Impressions
8,000
Unique Route Zones
4
Peak Coverage Window
11am - 7pm
Note: Impressions are estimated based on measured campaign activity within the viewable range of the display. Figures are not an exact count of every individual who saw the ad.
Route Summary By Zone
| Zone | Drive Hours | Est. Impressions | Peak Window |
|---|---|---|---|
| Downtown Core | 8.5 | 12,400 | 11am - 2pm |
| Midtown & Museum District | 6.0 | 9,100 | 4pm - 7pm |
| Galleria / Uptown | 7.5 | 11,200 | 12pm - 3pm |
| Heights & Washington Ave | 5.0 | 7,300 | 5pm - 8pm |
| Total | 27.0 | 40,000 | - |
Coverage By Area
Coverage levels reflect route emphasis for this campaign type. Actual delivery varies by market, route, and operating hours.
How These Numbers Were Measured
A Mobilytics beacon sensor was mounted on the truck before the campaign began. As the truck moved through each target zone, the sensor logged route data and detected signal connections from devices within the viewable range of the display.
That measured activity was converted into an estimated impression count tied to each route and time block, then summarized into the route table, coverage chart, and peak windows shown above.
Motivo Mobile Billboards
This is a sample report with illustrative data. Your live report is built around your actual routes, market, and campaign activity.
Questions about your report?
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